Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp ebook
ISBN: 9781422101674
Publisher: Harvard Business Review Press
Format: pdf
Page: 270

Success Secrets Books: Private Label Strategy: How to Meet the Store Brand Challenge. It's no secret that the key to saving money at Whole Foods is ignoring the fancy name brand items and filling your basket with items from the bulk bins and the store's private label 365 Everyday Value brand. After shopping for one, I found this to be the best price. Decisions The majority first concluded that because the regulations “impose conditions on generic drugs, they necessarily authorize the exclusion of drugs that do not meet the conditions” (para 51). Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge with Nirmalya Kumar of London Business School (Harvard Business School Press, 2007). Private Label Strategy: How to Meet the Store Brand Challenge (The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs). In a number of provinces other than Ontario, Shoppers sells its Sanis private – label generic drugs on store shelves. As such they constitute legitimate threats to established brands. Brand loyalty Meeting the private label challenge requires the same consideration a company would give to any other competitor. As their market At Originate Creative we devise and deliver compelling solutions to bring your brand to life – from brand creation, strategic marketing and packaging design to digital and web. Shoppers and Katz challenged the validity of the regulations that made private–label listing illegal. The Private Label Strategy: How to Meet the Store Brand Challenge is great for our area. As retailers update store brand packaging and roll out premium lines of private labels, shoppers seem increasingly willing to try these products. A lot in recessions,” says Jan-Benedict Steenkamp, a marketing professor at the University of North Carolina 's Kenan-Flagler Business School and author of Private Label Strategy: How to Meet the Store Brand Challenge. The days when a store brand meant “barely acceptable quality” are long behind us. Strategy, design, marketing & support by LexBlog. As consumers are now giving consideration to new stores and new brands, there has been significant growth in own label or private label brands. Private Label Strategy: How to Meet the Store Brand Challenge List Price: $35.00.